Samba and Srinath discuss the challenges of introducing cricket to the Olympics and the potential for the ICC and IOC to market the sport to the Indian diaspora in North America. The complexity of cricket’s rules and the length of the matches make it difficult for new viewers to understand and engage with the sport. The success of soccer in the US is cited as an example of how a sport can gain popularity through homegrown talent and superstar transfers. The potential for cricket to grow in the US lies in attracting naturalized Americans and securing big corporate investments.
